TV Ad-spending Market Research: Global Status & Forecast by Geography, Type & Application (2016-2026)

  RNM-45236   INFORMATION TECHNOLOGY  SEPTEMBER-2020  146  PDF
 Summary

According to 99Strategy, the Global TV Ad-spending Market is estimated to reach xxx million USD in 2020 and projected to grow at the CAGR of xx% during the 2021-2026. The report analyses the global TV Ad-spending market, the market size and growth, as well as the major market participants.

The analysis includes market size, upstream situation, market segmentation, market segmentation, price & cost and industry environment. In addition, the report outlines the factors driving industry growth and the description of market channels.The report begins from overview of industrial chain structure, and describes the upstream. Besides, the report analyses market size and forecast in different geographies, type and end-use segment, in addition, the report introduces market competition overview among the major companies and companies profiles, besides, market price and channel features are covered in the report.

Key Regions
    Asia Pacific
    North America
    Europe
    South America
    Middle East & Africa

Key Companies
    American Express
    Comcast
    Ford
    P&G
    Pfizer
    Verizon Communications
    AT&T
    Chrysler
    General Motors
    Johnson & Johnson
    JP Morgan Chase
    L?Oreal
    Nissan
    Time Warner
    Toyota
    Walt Disney

Key Product Type
    Linear Tv
    Streaming Television
    PC
    Smartphone
    Tablet

Market by Application
    Retail
    Automobile
    Financial Services
    Telecom
    Electronics
    Travel
    Media and Entertainment
    Healthcare

Main Aspects covered in the Report
    Overview of the TV Ad-spending market including production, consumption, status & forecast and market growth
    2016-2020 historical data and 2021-2026 market forecast
    Geographical analysis including major countries
    Overview the product type market including development
    Overview the end-user market including development
    Impact of Coronavirus on the Industry
Table of Content
1 Industrial Chain Overview
    1.1 TV Ad-spending Industry
        1.1.1 Overview
                Figure TV Ad-spending Picture List
        1.1.2 Characteristics of TV Ad-spending
    1.2 Upstream
        1.2.1 Major Materials
        1.2.2 Manufacturing Overview
    1.3 Product List By Type
        1.3.1 Linear Tv
        1.3.2 Streaming Television
        1.3.3 PC
        1.3.4 Smartphone
        1.3.5 Tablet
    1.4 End-Use List
        1.4.1 Demand in Retail
        1.4.2 Demand in Automobile
        1.4.3 Demand in Financial Services
        1.4.4 Demand in Telecom
        1.4.5 Demand in Electronics
        1.4.6 Demand in Travel
        1.4.7 Demand in Media and Entertainment
        1.4.8 Demand in Healthcare
    1.5 Global Market Overview
        1.5.1 Global Market Size and Forecast, 2016-2026
                Figure Global Market Size and Forecast with Growth Rate, 2016-2026
        1.5.2 Global Market Size and Forecast by Geography with CAGR, 2016-2026
                Table Global Market Size and Forecast by Geography with Growth Rate, 2016-2026
        1.5.3 Global Market Size and Forecast by Product Type with CAGR, 2016-2026
                Table Global Market Size and Forecast by Type with Growth Rate, 2016-2026
        1.5.4 Global Market Size and Forecast by End-Use with CAGR, 2016-2026
                Table Global Market Size and Forecast by End-Use with Growth Rate, 2016-2026
2 Global Production & Consumption by Geography
    2.1 Global Production & Consumption
        2.1.1 Global Production
                Figure Global Production Volume Status and Growth Rate, 2016-2020, in Volume
                Table Global Production Volume Status and Growth Rate by Geography, 2016-2020, in Volume
                Figure Global Production Amount Status and Growth Rate, 2016-2020, in Million USD
                Table Global Production Amount Status and Growth Rate by Geography, 2016-2020, in Million USD
        2.1.2 Global Consumption
                Figure Global Market Volume and Growth Rate, 2016-2020, in Volume
                Table Global Market Volume and Growth Rate by Geography, 2016-2020, in Volume
                Figure Global Market Amount and Growth Rate, 2016-2020, in Million USD
                Table Global Market Amount and Growth Rate by Geography, 2016-2020, in Million USD
    2.2 Geographic Production & Consumption
        2.2.1 Production
            2.2.1.1 Asia-Pacific
                Figure Asia-Pacific Production Volume Status and Growth Rate, 2016-2020, in Volume
                Table Asia-Pacific Production Volume Status and Growth Rate by Region, 2016-2020, in Volume
                Figure Asia-Pacific Production Amount Status and Growth Rate, 2016-2020, in Million USD
                Table Asia-Pacific Production Amount Status and Growth Rate by Region, 2016-2020, in Million USD
            2.2.1.2 North America
                Figure North America Production Volume Status and Growth Rate, 2016-2020, in Volume
                Table North America Production Volume Status and Growth Rate by Region, 2016-2020, in Volume
                Figure North America Production Amount Status and Growth Rate, 2016-2020, in Million USD
                Table North America Production Amount Status and Growth Rate by Region, 2016-2020, in Million USD
            2.2.1.3 South America
                Figure South America Production Volume Status and Growth Rate, 2016-2020, in Volume
                Table South America Production Volume Status and Growth Rate by Region, 2016-2020, in Volume
                Figure South America Production Amount Status and Growth Rate, 2016-2020, in Million USD
                Table South America Production Amount Status and Growth Rate by Region, 2016-2020, in Million USD
            2.2.1.4 Europe
                Figure Europe Production Volume Status and Growth Rate, 2016-2020, in Volume
                Table Europe Production Volume Status and Growth Rate by Region, 2016-2020, in Volume
                Figure Europe Production Amount Status and Growth Rate, 2016-2020, in Million USD
                Table Europe Production Amount Status and Growth Rate by Region, 2016-2020, in Million USD
            2.2.1.5 Middle East & Africa
                Figure Middle East & Africa Production Volume Status and Growth Rate, 2016-2020, in Volume
                Table Middle East & Africa Production Volume Status and Growth Rate by Region, 2016-2020, in Volume
                Figure Middle East & Africa Production Amount Status and Growth Rate, 2016-2020, in Million USD
                Table Middle East & Africa Production Amount Status and Growth Rate by Region, 2016-2020, in Million USD
        2.2.2 Consumption
            2.2.2.1 Asia-Pacific
                Figure Asia-Pacific Market Volume and Growth Rate, 2016-2020, in Volume
                Table Asia-Pacific Market Volume and Growth Rate by Region, 2016-2020, in Volume
                Figure Asia-Pacific Market Amount and Growth Rate, 2016-2020, in Million USD
                Table Asia-Pacific Market Amount and Growth Rate by Region, 2016-2020, in Million USD
            2.2.2.2 North America
                Figure North America Market Volume and Growth Rate, 2016-2020, in Volume
                Table North America Market Volume and Growth Rate by Region, 2016-2020, in Volume
                Figure North America Market Amount and Growth Rate, 2016-2020, in Million USD
                Table North America Market Amount and Growth Rate by Region, 2016-2020, in Million USD
            2.2.2.3 South America
                Figure South America Market Volume and Growth Rate, 2016-2020, in Volume
                Table South America Market Volume and Growth Rate by Region, 2016-2020, in Volume
                Figure South America Market Amount and Growth Rate, 2016-2020, in Million USD
                Table South America Market Amount and Growth Rate by Region, 2016-2020, in Million USD
            2.2.2.4 Europe
                Figure Europe Market Volume and Growth Rate, 2016-2020, in Volume
                Table Europe Market Volume and Growth Rate by Region, 2016-2020, in Volume
                Figure Europe Market Amount and Growth Rate, 2016-2020, in Million USD
                Table Europe Market Amount and Growth Rate by Region, 2016-2020, in Million USD
            2.2.2.5 Middle East & Africa
                Figure Middle East & Africa Market Volume and Growth Rate, 2016-2020, in Volume
                Table Middle East & Africa Market Volume and Growth Rate by Region, 2016-2020, in Volume
                Figure Middle East & Africa Market Amount and Growth Rate, 2016-2020, in Million USD
                Table Middle East & Africa Market Amount and Growth Rate by Region, 2016-2020, in Million USD
3 Major Manufacturers Introduction
    3.1 Manufacturers Overview
                Table Major Manufacturers Headquarters and Contact Information
                Table Major Manufacturers Capacity List in 2018
    3.2 Manufacturers List
        3.2.1 American Express Overview
                Table American Express Overview List
            3.2.1.1 Product Specifications
            3.2.1.2 Business Data (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Margin)
                Table TV Ad-spending Business Operation of American Express (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Gross Margin)
            3.2.1.3 Recent Developments
            3.2.1.4 Future Strategic Planning
        3.2.2 Comcast Overview
                Table Comcast Overview List
            3.2.2.1 Product Specifications
            3.2.2.2 Business Data (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Margin)
                Table TV Ad-spending Business Operation of Comcast (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Gross Margin)
            3.2.2.3 Recent Developments
            3.2.2.4 Future Strategic Planning
        3.2.3 Ford Overview
                Table Ford Overview List
            3.2.3.1 Product Specifications
            3.2.3.2 Business Data (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Margin)
                Table TV Ad-spending Business Operation of Ford (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Gross Margin)
            3.2.3.3 Recent Developments
            3.2.3.4 Future Strategic Planning
        3.2.4 P&G Overview
                Table P&G Overview List
            3.2.4.1 Product Specifications
            3.2.4.2 Business Data (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Margin)
                Table TV Ad-spending Business Operation of P&G (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Gross Margin)
            3.2.4.3 Recent Developments
            3.2.4.4 Future Strategic Planning
        3.2.5 Pfizer Overview
                Table Pfizer Overview List
            3.2.5.1 Product Specifications
            3.2.5.2 Business Data (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Margin)
                Table TV Ad-spending Business Operation of Pfizer (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Gross Margin)
            3.2.5.3 Recent Developments
            3.2.5.4 Future Strategic Planning
        3.2.6 Verizon Communications Overview
                Table Verizon Communications Overview List
            3.2.6.1 Product Specifications
            3.2.6.2 Business Data (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Margin)
                Table TV Ad-spending Business Operation of Verizon Communications (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Gross Margin)
            3.2.6.3 Recent Developments
            3.2.6.4 Future Strategic Planning
        3.2.7 AT&T Overview
                Table AT&T Overview List
            3.2.7.1 Product Specifications
            3.2.7.2 Business Data (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Margin)
                Table TV Ad-spending Business Operation of AT&T (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Gross Margin)
            3.2.7.3 Recent Developments
            3.2.7.4 Future Strategic Planning
        3.2.8 Chrysler Overview
                Table Chrysler Overview List
            3.2.8.1 Product Specifications
            3.2.8.2 Business Data (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Margin)
                Table TV Ad-spending Business Operation of Chrysler (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Gross Margin)
            3.2.8.3 Recent Developments
            3.2.8.4 Future Strategic Planning
        3.2.9 General Motors Overview
                Table General Motors Overview List
            3.2.9.1 Product Specifications
            3.2.9.2 Business Data (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Margin)
                Table TV Ad-spending Business Operation of General Motors (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Gross Margin)
            3.2.9.3 Recent Developments
            3.2.9.4 Future Strategic Planning
        3.2.10 Johnson & Johnson Overview
                Table Johnson & Johnson Overview List
            3.2.10.1 Product Specifications
            3.2.10.2 Business Data (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Margin)
                Table TV Ad-spending Business Operation of Johnson & Johnson (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Gross Margin)
            3.2.10.3 Recent Developments
            3.2.10.4 Future Strategic Planning
        3.2.11 JP Morgan Chase Overview
                Table JP Morgan Chase Overview List
            3.2.11.1 Product Specifications
            3.2.11.2 Business Data (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Margin)
                Table TV Ad-spending Business Operation of JP Morgan Chase (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Gross Margin)
            3.2.11.3 Recent Developments
            3.2.11.4 Future Strategic Planning
        3.2.12 L?Oreal Overview
                Table L?Oreal Overview List
            3.2.12.1 Product Specifications
            3.2.12.2 Business Data (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Margin)
                Table TV Ad-spending Business Operation of L?Oreal (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Gross Margin)
            3.2.12.3 Recent Developments
            3.2.12.4 Future Strategic Planning
        3.2.13 Nissan Overview
                Table Nissan Overview List
            3.2.13.1 Product Specifications
            3.2.13.2 Business Data (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Margin)
                Table TV Ad-spending Business Operation of Nissan (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Gross Margin)
            3.2.13.3 Recent Developments
            3.2.13.4 Future Strategic Planning
        3.2.14 Time Warner Overview
                Table Time Warner Overview List
            3.2.14.1 Product Specifications
            3.2.14.2 Business Data (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Margin)
                Table TV Ad-spending Business Operation of Time Warner (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Gross Margin)
            3.2.14.3 Recent Developments
            3.2.14.4 Future Strategic Planning
        3.2.15 Toyota Overview
                Table Toyota Overview List
            3.2.15.1 Product Specifications
            3.2.15.2 Business Data (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Margin)
                Table TV Ad-spending Business Operation of Toyota (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Gross Margin)
            3.2.15.3 Recent Developments
            3.2.15.4 Future Strategic Planning
        3.2.16 Walt Disney Overview
                Table Walt Disney Overview List
            3.2.16.1 Product Specifications
            3.2.16.2 Business Data (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Margin)
                Table TV Ad-spending Business Operation of Walt Disney (Production Volume (Volume), Production Amount (Million USD), Price, Cost, Gross Margin)
            3.2.16.3 Recent Developments
            3.2.16.4 Future Strategic Planning
4 Market Competition Pattern
    4.1 Market Size and Sketch
                Figure Global Market Size and Growth Rate, 2016-2020, in Volume
                Figure Global Market Size and Growth Rate, 2016-2020, in Million USD
                Figure Global Competition Sketch Overview
    4.2 Company Market Share
        4.2.1 Global Production by Major Manufacturers
                Table Global Production Volume List by Manufacturers, 2016-2020, in Volume
                Table Global Production Volume Share List by Manufacturers, 2016-2020, in Volume
                Figure Global Production Volume Share by Manufacturers in 2020, in Volume
                Table Global Production Amount List by Manufacturers, 2016-2020, in Million USD
                Table Global Production Amount Share List by Manufacturers, 2016-2020, in Million USD
                Figure Global Production Amount Share by Manufacturers in 2020, in Million USD
        4.2.2 Market Concentration Analysis
    4.3 Market News and Trend
        4.3.1 Merger & Acquisition
        4.3.2 New Product Launch
5 Product Type Segment
    5.1 Global Overview by Product Type Segment
                Table Global Market Status and Growth Rate by Product Type Segment, 2016-2020, in Million USD
                Table Global Market Status and Growth Rate by Product Type Segment 2016-2020, in Volume
    5.2 Segment Subdivision by Product Type
        5.2.1 Market in Linear Tv
            5.2.1.1 Market Size
                Figure Global Market Amount and Growth Rate in Linear Tv, 2016-2020, in USD Million
                Figure Global Market Amount and Growth Rate in Linear Tv, 2016-2020, in Volume
            5.2.1.2 Situation & Development
        5.2.2 Market in Streaming Television
            5.2.2.1 Market Size
                Figure Global Market Amount and Growth Rate in Streaming Television, 2016-2020, in USD Million
                Figure Global Market Amount and Growth Rate in Streaming Television, 2016-2020, in Volume
            5.2.2.2 Situation & Development
        5.2.3 Market in PC
            5.2.3.1 Market Size
                Figure Global Market Amount and Growth Rate in PC, 2016-2020, in USD Million
                Figure Global Market Amount and Growth Rate in PC, 2016-2020, in Volume
            5.2.3.2 Situation & Development
        5.2.4 Market in Smartphone
            5.2.4.1 Market Size
                Figure Global Market Amount and Growth Rate in Smartphone, 2016-2020, in USD Million
                Figure Global Market Amount and Growth Rate in Smartphone, 2016-2020, in Volume
            5.2.4.2 Situation & Development
        5.2.5 Market in Tablet
            5.2.5.1 Market Size
                Figure Global Market Amount and Growth Rate in Tablet, 2016-2020, in USD Million
                Figure Global Market Amount and Growth Rate in Tablet, 2016-2020, in Volume
            5.2.5.2 Situation & Development
6 End-Use Segment
    6.1 Global Overview by End-Use Segment
                Table Global Market Status and Growth Rate by End-Use Segment, 2016-2020, in Million USD
                Table Global Market Status and Growth Rate by End-Use Segment 2016-2020, in Volume
    6.2 Segment Subdivision
        6.2.1 Market in Retail
            6.2.1.1 Market Size
                Figure Global Market Amount and Growth Rate in Retail, 2016-2020, in USD Million
                Figure Global Market Amount and Growth Rate in Retail, 2016-2020, in Volume
            6.2.1.2 Situation & Development
        6.2.2 Market in Automobile
            6.2.2.1 Market Size
                Figure Global Market Amount and Growth Rate in Automobile, 2016-2020, in USD Million
                Figure Global Market Amount and Growth Rate in Automobile, 2016-2020, in Volume
            6.2.2.2 Situation & Development
        6.2.3 Market in Financial Services
            6.2.3.1 Market Size
                Figure Global Market Amount and Growth Rate in Financial Services, 2016-2020, in USD Million
                Figure Global Market Amount and Growth Rate in Financial Services, 2016-2020, in Volume
            6.2.3.2 Situation & Development
        6.2.4 Market in Telecom
            6.2.4.1 Market Size
                Figure Global Market Amount and Growth Rate in Telecom, 2016-2020, in USD Million
                Figure Global Market Amount and Growth Rate in Telecom, 2016-2020, in Volume
            6.2.4.2 Situation & Development
        6.2.5 Market in Electronics
            6.2.5.1 Market Size
                Figure Global Market Amount and Growth Rate in Electronics, 2016-2020, in USD Million
                Figure Global Market Amount and Growth Rate in Electronics, 2016-2020, in Volume
            6.2.5.2 Situation & Development
        6.2.6 Market in Travel
            6.2.6.1 Market Size
                Figure Global Market Amount and Growth Rate in Travel, 2016-2020, in USD Million
                Figure Global Market Amount and Growth Rate in Travel, 2016-2020, in Volume
            6.2.6.2 Situation & Development
        6.2.7 Market in Media and Entertainment
            6.2.7.1 Market Size
                Figure Global Market Amount and Growth Rate in Media and Entertainment, 2016-2020, in USD Million
                Figure Global Market Amount and Growth Rate in Media and Entertainment, 2016-2020, in Volume
            6.2.7.2 Situation & Development
        6.2.8 Market in Healthcare
            6.2.8.1 Market Size
                Figure Global Market Amount and Growth Rate in Healthcare, 2016-2020, in USD Million
                Figure Global Market Amount and Growth Rate in Healthcare, 2016-2020, in Volume
            6.2.8.2 Situation & Development
7 Market Forecast & Trend
    7.1 Regional Forecast
                Table Global Market Forecast by Region Segment 2021-2026, in Million USD
                Table Global Market Forecast by Region Segment 2021-2026, in Volume
    7.2 Consumption Forecast
        7.2.1 Product Type Forecast
                Table Global Market Amount by Product Type Segment 2021-2026, in Million USD
                Table Global Market Volume by Product Type Segment 2021-2026, in Volume
        7.2.2 End-Use Forecast
                Table Global Market Amount by End-Use Segment 2021-2026, in Million USD
                Table Global Market Volume by End-Use Segment 2021-2026, in Volume
    7.3 Investment Trend
    7.4 Consumption Trend
8 Price & Channel
    8.1 Price and Cost
        8.1.1 Price
        8.1.2 Cost
                Figure Cost Component Ratio
    8.2 Channel Segment
9 Market Drivers & Investment Environment
    9.1 Market Drivers
    9.2 Investment Environment
    9.3 Impact of Coronavirus on the TV Ad-spending Industry
        9.3.1 Impact on Industry Upstream
        9.3.2 Impact on Industry Downstream
        9.3.3 Impact on Industry Channels
        9.3.4 Impact on Industry Competition
        9.3.5 Impact on Industry Employment
10 Research Conclusion 
    

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