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North America and Europe Ad Tech Software Market Size And Forecast

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North America and Europe Ad Tech Software Market Overview

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North America and Europe Ad Tech Software Market: Segmentation Analysis

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North America and Europe Ad Tech Software Market by Product

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North America and Europe Ad Tech Software Market by Application

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North America and Europe Ad Tech Software Market by Geography

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Key Players In The Market

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Key Developments in the Market

Company Name

Key Developments

Description

Market Report Scope

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors • Provision of market value (USD Billion) data for each segment and sub-segment • Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market • Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region • Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled • Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players • The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions • Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis • Provides insight into the market through Value Chain • Market dynamics scenario, along with growth opportunities of the market in the years to come • 6-month post-sales analyst support

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1 INTRODUCTION
1.1 MARKET DEFINITION

1.2 MARKET SEGMENTATION

1.3 RESEARCH TIMELINES

1.4 ASSUMPTIONS

1.5 LIMITATIONS
2 RESEARCH METHODOLOGY
2.1 DATA MINING

2.2 SECONDARY RESEARCH

2.3 PRIMARY RESEARCH

2.4 SUBJECT MATTER EXPERT ADVICE

2.5 QUALITY CHECK

2.6 FINAL REVIEW

2.7 DATA TRIANGULATION

2.8 BOTTOM-UP APPROACH

2.9 TOP DOWN APPROACH

2.10 RESEARCH FLOW
3 EXECUTIVE SUMMARY
3.1 MARKET OVERVIEW

3.2 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET GEOGRAPHICAL ANALYSIS (CAGR %)

3.3 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET, BY PRODUCT (USD MILLION)

3.4 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET, BY APPLICATION (USD MILLION)

3.5 FUTURE MARKET OPPORTUNITIES

3.6 NORTH AMERICA AND EUROPE MARKET SPLIT
4 MARKET OUTLOOK
4.1 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET OUTLOOK
4.2 MARKET DRIVERS
4.2.1 RISING INTERNET PENETRATION AND ADOPTION OF SMARTPHONES

4.2.2 GROWING POPULARITY OF DIGITAL ADVERTISING MEDIA AND DIGITAL SIGNAGE
4.3 MARKET RESTRAINT
4.3.1 DATA SECURITY AND PRIVACY CONCERNS
4.4 MARKET OPPORTUNITIES
4.4.1 INCREASING DIGITAL TRANSFORMATION
4.5 IMPACT OF COVID – 19 ON AD TECH SOFTWARE MARKET

4.6 PORTER’S FIVE FORCES ANALYSIS OF THE MARKET
5 MARKET, BY PRODUCT
5.1 OVERVIEW

5.2 CLOUD-BASED

5.3 ON-PREMISES
6 MARKET, BY APPLICATION
6.1 OVERVIEW

6.2 LARGE ENTERPRISES

6.3 SMALL AND MEDIUM-SIZED ENTERPRISES
7 MARKET, BY GEOGRAPHY
7.1 OVERVIEW
7.2 NORTH AMERICA
7.2.1 U.S.

7.2.2 CANADA

7.2.3 MEXICO
7.3 EUROPE
7.3.1 GERMANY

7.3.2 U.K.

7.3.3 FRANCE

7.3.4 REST OF EUROPE
8 COMPETITIVE LANDSCAPE
8.1 OVERVIEW

8.2 COMPETITIVE SCENARIO

8.3 COMPANY MARKET RANKING ANALYSIS
9 COMPANY PROFILES
9.1 CRITEO
9.1.1 COMPANY OVERVIEW

9.1.2 COMPANY INSIGHTS

9.1.3 SEGMENT BREAKDOWN

9.1.4 PRODUCT BENCHMARKING

9.1.5 KEY DEVELOPMENT

9.1.6 SWOT ANALYSIS
9.2 GOOGLE
9.2.1 COMPANY OVERVIEW

9.2.2 COMPANY INSIGHTS

9.2.3 SEGMENT BREAKDOWN

9.2.4 PRODUCT BENCHMARKING

9.2.5 KEY DEVELOPMENT

9.2.6 SWOT ANALYSIS
9.3 MEDIAMATH, INC.
9.3.1 COMPANY OVERVIEW

9.3.2 COMPANY INSIGHTS

9.3.3 PRODUCT BENCHMARKING

9.3.4 KEY DEVELOPMENT

9.3.5 SWOT ANALYSIS
9.4 THE TRADE DESK
9.4.1 COMPANY OVERVIEW

9.4.2 COMPANY INSIGHTS

9.4.3 PRODUCT BENCHMARKING

9.4.4 KEY DEVELOPMENT

9.4.5 SWOT ANALYSIS
9.5 INMOBI
9.5.1 COMPANY OVERVIEW

9.5.2 COMPANY INSIGHTS

9.5.3 PRODUCT BENCHMARKING

9.5.4 KEY DEVELOPMENT
9.6 AMOBEE INC.
9.6.1 COMPANY OVERVIEW

9.6.2 COMPANY INSIGHTS

9.6.3 PRODUCT BENCHMARKING

9.6.4 KEY DEVELOPMENT
9.7 ADFORM
9.7.1 COMPANY OVERVIEW

9.7.2 COMPANY INSIGHTS

9.7.3 PRODUCT BENCHMARKING

9.7.4 KEY DEVELOPMENT
9.8 SIZMEK
9.8.1 COMPANY OVERVIEW

9.8.2 COMPANY INSIGHTS

9.8.3 PRODUCT BENCHMARKING

9.8.4 KEY DEVELOPMENT
9.9 ADROLL
9.9.1 COMPANY OVERVIEW

9.9.2 COMPANY INSIGHTS

9.9.3 PRODUCT BENCHMARKING
9.10 PERMUTIVE
9.10.1 COMPANY OVERVIEW

9.10.2 COMPANY INSIGHTS

9.10.3 PRODUCT BENCHMARKING
LIST OF TABLES 
TABLE 1 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET, BY PRODUCT, 2021 – 2028 (USD MILLION)

TABLE 2 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET, BY APPLICATION, 2021 – 2028 (USD MILLION)

TABLE 3 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET, BY GEOGRAPHY, 2021 – 2028 (USD MILLION)

TABLE 4 NORTH AMERICA AD TECH SOFTWARE MARKET, BY COUNTRY, 2021 – 2028 (USD MILLION)

TABLE 5 NORTH AMERICA AD TECH SOFTWARE MARKET, BY PRODUCT, 2021 – 2028 (USD MILLION)

TABLE 6 NORTH AMERICA AD TECH SOFTWARE MARKET, BY APPLICATION, 2021 – 2028 (USD MILLION)

TABLE 7 U.S. AD TECH SOFTWARE MARKET, BY PRODUCT, 2021 – 2028 (USD MILLION)

TABLE 8 U.S. AD TECH SOFTWARE MARKET, BY APPLICATION, 2021 – 2028 (USD MILLION)

TABLE 9 CANADA AD TECH SOFTWARE MARKET, BY PRODUCT, 2021 – 2028 (USD MILLION)

TABLE 10 CANADA AD TECH SOFTWARE MARKET, BY APPLICATION, 2021 – 2028 (USD MILLION)

TABLE 11 MEXICO AD TECH SOFTWARE MARKET, BY PRODUCT, 2021 – 2028 (USD MILLION)

TABLE 12 MEXICO AD TECH SOFTWARE MARKET, BY APPLICATION, 2021 – 2028 (USD MILLION)

TABLE 13 EUROPE AD TECH SOFTWARE MARKET, BY COUNTRY, 2021 – 2028 (USD MILLION)

TABLE 14 EUROPE AD TECH SOFTWARE MARKET, BY PRODUCT, 2021 – 2028 (USD MILLION)

TABLE 15 EUROPE AD TECH SOFTWARE MARKET, BY APPLICATION, 2021 – 2028 (USD MILLION)

TABLE 16 GERMANY AD TECH SOFTWARE MARKET, BY PRODUCT, 2021 – 2028 (USD MILLION)

TABLE 17 GERMANY AD TECH SOFTWARE MARKET, BY APPLICATION, 2021 – 2028 (USD MILLION)

TABLE 18 U.K. AD TECH SOFTWARE MARKET, BY PRODUCT, 2021 – 2028 (USD MILLION)

TABLE 19 U.K. AD TECH SOFTWARE MARKET, BY APPLICATION, 2021 – 2028 (USD MILLION)

TABLE 20 FRANCE AD TECH SOFTWARE MARKET, BY PRODUCT, 2021 – 2028 (USD MILLION)

TABLE 21 FRANCE AD TECH SOFTWARE MARKET, BY APPLICATION, 2021 – 2028 (USD MILLION)

TABLE 22 REST OF EUROPE AD TECH SOFTWARE MARKET, BY PRODUCT, 2021 – 2028 (USD MILLION)

TABLE 23 REST OF EUROPE AD TECH SOFTWARE MARKET, BY APPLICATION, 2021 – 2028 (USD MILLION)

TABLE 24 COMPANY MARKET RANKING ANALYSIS

TABLE 25 CRITEO: PRODUCT BENCHMARKING

TABLE 26 CRITEO: KEY DEVELOPMENT

TABLE 27 GOOGLE LLC: PRODUCT BENCHMARKING

TABLE 28 GOOGLE LLC: KEY DEVELOPMENT

TABLE 29 MEDIAMATH, INC.: PRODUCT BENCHMARKING

TABLE 30 MEDIAMATH, INC.: KEY DEVELOPMENT

TABLE 31 THE TRADE DESK: PRODUCT BENCHMARKING

TABLE 32 THE TRADE DESK: KEY DEVELOPMENT

TABLE 33 INMOBI: PRODUCT BENCHMARKING

TABLE 34 INMOBI: KEY DEVELOPMENT

TABLE 35 AMOBEE INC: PRODUCT BENCHMARKING

TABLE 36 AMOBEE INC: KEY DEVELOPMENT

TABLE 37 ADFORM.: PRODUCT BENCHMARKING

TABLE 38 ADFORM.: KEY DEVELOPMENT

TABLE 39 SIZMEK: PRODUCT BENCHMARKING

TABLE 40 SIZMEK: KEY DEVELOPMENT

TABLE 41 ADROLL: PRODUCT BENCHMARKING

TABLE 42 PERMUTIVE: PRODUCT BENCHMARKING
LIST OF FIGURES 
FIGURE 1 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET SEGMENTATION

FIGURE 2 RESEARCH TIMELINES

FIGURE 3 DATA TRIANGULATION

FIGURE 4 MARKET RESEARCH FLOW

FIGURE 5 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET OVERVIEW

FIGURE 6 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET GEOGRAPHICAL ANALYSIS, 2021-2028

FIGURE 7 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET, BY PRODUCT (USD MILLION)

FIGURE 8 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET, BY APPLICATION (USD MILLION)

FIGURE 9 FUTURE MARKET OPPORTUNITIES

FIGURE 10 NORTH AMERICA DOMINATED THE MARKET IN 2020

FIGURE 11 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET OUTLOOK

FIGURE 12 GLOBAL INTERNET USER SHARE BY REGION, JAN 2021

FIGURE 13 SMARTPHONES SOLD TO END USERS WORLDWIDE (BILLION UNITS)

FIGURE 14 DESKTOP VS. MOBILE DIGITAL ADVERTISING REVENUE, 2009-2018 (USD BILLION)

FIGURE 15 GLOBAL DIGITAL TRANSFORMATION MARKET OUTLOOK, USD BILLION

FIGURE 16 PORTER’S FIVE FORCES ANALYSIS

FIGURE 17 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET, BY PRODUCT

FIGURE 18 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET, BY APPLICATION

FIGURE 19 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET, BY GEOGRAPHY, 2019 – 2028 (USD MILLION)

FIGURE 20 NORTH AMERICA MARKET SNAPSHOT

FIGURE 21 EUROPE MARKET SNAPSHOT

FIGURE 22 KEY STRATEGIC DEVELOPMENTS

FIGURE 23 CRITEO.:COMPANY INSIGHT

FIGURE 24 CRITEO.: BREAKDOWN

FIGURE 1 CRITEO: SWOT ANALYSIS

FIGURE 2 ALPHABET INC.:COMPANY INSIGHT

FIGURE 3 ALPHABET INC.: BREAKDOWN

FIGURE 4 GOOGLE LLC: SWOT ANALYSIS

FIGURE 5 MEDIAMATH, INC.: COMPANY INSIGHT

FIGURE 6 MEDIAMATH, INC.: SWOT ANALYSIS

FIGURE 7 THE TRADE DESK: COMPANY INSIGHT

FIGURE 8 THE TRADE DESK: SWOT ANALYSIS

FIGURE 9 INMOBI: COMPANY INSIGHT

FIGURE 10 AMOBEE INC.: COMPANY INSIGHT

FIGURE 11 ADFORM.: COMPANY INSIGHT

FIGURE 12 SIZMEK: COMPANY INSIGHT

FIGURE 13 ADROLL: COMPANY INSIGHT

FIGURE 14 PERMUTIVE: COMPANY INSIGHT

The research starts with the extensive procurement process of data/information and statistics from company annual reports, government websites, statistics agencies, and paid databases. This information creates a base for the study. The information also helps to define the scope and to narrow down the area for study for the market. This raw information is processed and analyzed to extract crisp data points which currently affect or are likely to affect the industry during the forecast period. After analyzing the information, a proprietary statistical tool is used for market estimation and forecast, which generates the quantitative figures of the market/sub-segments in the current scenario as well as for the forecast period. After estimating the markets and estimates, the numbers are verified with industry participants and key opinion leaders. The wide network of industry participants add value to the research and verify the numbers and estimates provided in the study. At the last stage of the research process, a final report is prepared, which is then published on different websites as well as distributed through various channels. The below figure contains the different stages of the research process to produce the report.

1.1 DATA MINING

Data mining is an extensive part of our research process. It involves the procurement of market data and related information from different verified and credible sources. This step helps to obtain raw information about the industry and their Drivetrain, the monetary process for different end uses, the pool of market participants, and the nature of the industry and scope of the study. The data mining stage comprises both primary and secondary sources of information.

1.2 SECONDARY RESEARCH

In the secondary research process, various sources are used to identify and gather industry trends and information for the research process. We at TRI have access to some of the most diversified and extensive paid databases, which give us the most accurate data/information on markets Customers, and pricing. Mentioned below is a detailed list of sources that have been used for this study. Please note that this list is not limited to the names as mentioned; we also access other data sources depending on the need.

1.3 PRIMARY RESEARCH

In the primary research process, in-depth primary interviews are conducted with the CXOs to understand the market share, customer base, pricing strategies, channel partners, and other necessary information. Besides, in-depth primary interviews are conducted with the CXOs of vendors, channel partners, and others to validate the supply-side information. In addition, various key industry participants from both the supply and demand side are interviewed to obtain qualitative and quantitative information on the market. In-depth interviews with key primary respondents, including industry professionals, subject matter experts (Corporates), industry consultants, and C-Component executives of major companies, are conducted to obtain critical qualitative and quantitative information pertaining to the market, as well as to assess the prospects for market growth during the forecast period. Detailed information on these primary respondents is mentioned below.

1.4 FORCASTING TECHNIQUES

We at Markstats Research Insights Private Limited follow an extensive process for arriving at market estimations, which involves the use of multiple forecasting techniques as mentioned below.