The Saudi Arabia poultry market is expected to see significant growth in the coming years, with an initial value of USD 5.74 billion in 2024 and projected to reach USD 8.01 billion by 2032. This represents a Compound Annual Growth Rate (CAGR) of 4.25% from 2026 to 2032.
Saudi Arabia Poultry Market Dynamics
The key market drivers in Saudi Arabia's poultry industry are influenced by several factors, including the country's expanding middle-class population, increasing demand for protein-rich foods, and government initiatives to boost agricultural production.
Growing demand from urban residents for affordable and nutritious chicken products has fueled the market's growth. The rise of online ordering and delivery services has also contributed to increased consumer adoption of pre-cooked poultry products.
Government support through subsidies and incentives for farmers has been a significant factor in increasing the country's poultry output. Furthermore, Saudi Arabia's strategic location along major trade routes has facilitated the importation of high-quality chicken feed from international suppliers.
The market is expected to continue growing at a CAGR of 5% from 2023 to 2028, driven by expanding urban populations and rising incomes.
Key Market Drivers
Key Challenges
Key Trends
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Saudi Arabia Poultry Market Regional Analysis
A closer look at the Saudi Arabia poultry market reveals its diverse regional dynamics, with various factors influencing consumer demand and industry growth.
The Western Province, being the most populous region in the country, accounts for approximately 50% of the total market share. Its urbanized landscape and growing middle-class population drive high demand for premium poultry products.
In contrast, the Eastern Province, which is predominantly rural, has a lower market share but still exhibits considerable growth potential due to its increasing adoption of modern farming practices and government incentives.
The Southern Province, with its large agricultural sector and strong livestock industry, contributes around 30% to the overall market. The region's focus on producing high-quality poultry products for both domestic consumption and export supports this share.
The Northern Province, which is also known as the 'Kingdom's breadbasket', provides around 20% of the total market. Its significant agricultural output and historical role in supplying poultry to other regions make it an essential contributor to Saudi Arabia's poultry industry.
Government initiatives, such as investments in modern poultry farms and subsidies for farmers, have positively impacted the overall growth of the market.
Riyadh
Jeddah
Saudi Arabia Poultry Market: Segmentation Analysis
The Saudi Arabia poultry market is poised for significant growth, with a projected value of SR 4,433 million by 2025, growing at a CAGR of 7.2% during the forecast period. The market is expected to reach SR 6,300 million by 2030.
Segmentation based on type, distribution channel, form, and geography plays a crucial role in understanding the market dynamics. The poultry market in Saudi Arabia can be categorized into different types such as broilers, layers, and game birds.
In terms of distribution channels, the market is dominated by hypermarkets, supermarkets, and online platforms. The country's growing e-commerce sector has led to an increase in online sales, making it a key channel for poultry retailers.
Form-wise, the market is segmented into whole birds, parts, and processed products. Processed products are gaining popularity due to their convenience and longer shelf life.
Geographically, the Saudi Arabia poultry market can be segmented into major regions such as Riyadh, Jeddah, and other cities. The market in these regions is driven by factors such as population growth, urbanization, and changing consumer preferences.
Saudi Arabia Poultry Market, By Type
The Saudi Arabia poultry market can be segmented into four key categories: Eggs, Broiler Meat, Turkeys, and Ducks. The broiler meat segment holds a significant share, primarily due to shifting consumer preferences towards convenient, ready-to-eat food products. With increasingly hectic lifestyles, consumers are opting for easy-to-prepare options like broiler meat, which is available in various formats such as fresh, chilled, and frozen. These products not only offer convenience but also have an extended shelf life, catering to the demand for accessible, time-saving meal solutions.
Saudi Arabia Poultry Market, By Distribution Channel
The Saudi Arabia Poultry Market is segmented into two primary distribution channels: On-Trade and Off-Trade. The latter holds a substantial market share, primarily due to shifting consumer behaviors influenced by urbanization, lifestyle changes, and an increasing preference for convenience foods. Furthermore, the expansion of retail infrastructure, including supermarkets, hypermarkets, and convenience stores, has significantly increased accessibility to poultry products for consumers. Additionally, the growth of e-commerce platforms has enhanced online grocery shopping capabilities, further expanding the reach of off-trade channels and contributing to its dominance in the market.
Saudi Arabia Poultry Market, By Form
The Saudi Arabia Poultry Market is segmented into Fresh, Frozen, Processed, and Marinated categories. Notably, the frozen segment holds a significant share due to its convenience factor and extended shelf life. In today's fast-paced lifestyle, where consumers are constantly on the lookout for time-saving meal solutions, frozen poultry offers an ideal balance of practicality and accessibility. Its ability to be stored for longer periods makes it a reliable option for those looking to stock up on meat without worrying about quick spoilage, thus becoming a staple in many households.
Saudi Arabia Poultry Market, By Geography
The Saudi Arabia Poultry Market can be broadly categorized into four key geographical segments: Riyadh, Jeddah, Makkah & Madinah, and the Rest of Saudi Arabia. The market is predominantly driven by Riyadh, which serves as a hub for urbanization and population growth. This phenomenon has significantly influenced the demand for poultry products, making them an essential part of residents' diets.
As the capital city, Riyadh boasts an enormous population of 7.6 million individuals (as per 2023 data), accounting for approximately 35% of Saudi Arabia's total poultry production. The region's rapid urbanization rate has also led to a notable increase in urban households spending more on poultry products, with this expenditure growing by 25% compared to other regions.
The statistics underscore the pivotal role Riyadh plays in shaping the country's poultry market landscape.
Key Players
The Saudi Arabia poultry market study report offers a comprehensive analysis of the market, highlighting its key aspects and trends. The major players in this sector include Al Watania Poultry, Almarai Company Limited, Saudi Radwa Food Company Ltd., Al Kabeer Group Me, Balady Poultry Trading Company, Sunbulah Group, Arabian Farms Development Company Ltd., Americana Group, Inc., Tanmiah Food Company, and Almunajem Foods Co.
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Our market analysis encompasses a detailed examination of the prominent industry players, where our analysts scrutinize their financial statements, providing valuable insights into their product offerings and operational efficiencies. This segment also features comprehensive product benchmarking, as well as in-depth SWOT analyses to assess each player's strengths, weaknesses, opportunities, and threats within the market.
The competitive landscape section offers a more nuanced understanding of the industry by highlighting key development strategies employed by these major players, along with an analysis of their global market ranking and share. This enables stakeholders to make informed decisions based on a thorough assessment of the competitive environment.
Saudi Arabia Poultry Market Key Developments
Report Scope
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Al Watania Poultry, Almarai Company Limited, Saudi Radwa Food Company Ltd., Al Kabeer Group Me, Balady Poultry Trading Company, Sunbulah Group, Arabian Farms Development Company Ltd., Americana Group, Inc., Tanmiah Food Company, Almunajem Foods Co.
As one of the leading players in the food industry, these companies have been contributing to Saudi Arabia's thriving economy. With a presence that spans across various sectors, they are known for their commitment to quality and customer satisfaction. Al Watania Poultry, for instance, has been at the forefront of poultry production, providing fresh and nutritious meat products to consumers nationwide. On the other hand, Almarai Company Limited has established itself as a major player in dairy farming, ensuring that its products meet the highest standards of quality and purity.
Saudi Radwa Food Company Ltd., another prominent name in the industry, has been instrumental in developing innovative food solutions that cater to diverse tastes and preferences. Similarly, Balady Poultry Trading Company has built a reputation for supplying premium poultry products to both local and international markets. The Sunbulah Group, meanwhile, has expanded its reach into various sectors, including agriculture, construction, and real estate.
Arabian Farms Development Company Ltd.,
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Frequently Asked Questions
What is the projected market size & growth rate of the Saudi Arabia Poultry Market?
What are the key driving factors for the growth of the Saudi Arabia Poultry Market?
What are the top players operating in the Saudi Arabia Poultry Market?
What segments are covered in the Saudi Arabia Poultry Market Reports?
How can I get a sample report/company profiles for the Saudi Arabia Poultry Market?
Frequently Asked Questions About This Report
1What is the projected market size & growth rate of the Saudi Arabia Poultry Market?
Saudi Arabia Poultry Market size was valued at USD 5.74 Billion in 2024 and is projected to reach USD 8.01 Billion by 2032, growing at a CAGR of 4.25% from 2026 to 2032.
2What are the key driving factors for the growth of the Saudi Arabia Poultry Market?
Rising protein consumption, population growth, government food security initiatives, increasing quick-service restaurants, expanding retail sector, technological advancements, and domestic poultry production.
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3What are the top players operating in the Saudi Arabia Poultry Market?
The major players in the market are Al Watania Poultry, Almarai Company Limited, Saudi Radwa Food Company Ltd., Al Kabeer Group Me, Balady Poultry Trading Company, Sunbulah Group, Arabian Farms Development Company Ltd., Americana Group, Inc., Tanmiah Food Company, Almunajem Foods Co.
4What segments are covered in the Saudi Arabia Poultry Market Reports?
The Saudi Arabia Poultry Market is segmented based on Type, Distribution Channel, Form, And Geography.
5How can I get a sample report/company profiles for the Saudi Arabia Poultry Market?
The sample report for the Saudi Arabia Poultry Market can be obtained on demand from the website. Also, the 24*7 chat support & direct call services are provided to procure the sample report.
10. Company Profiles
• Al Watania Poultry
• Almarai Company Limited
• Saudi Radwa Food Company Ltd
• Al Kabeer Group Me
• Balady Poultry Trading Company
• Sunbulah Group
• Arabian Farms Development Company Ltd
• Americana Group
• Tanmiah Food Company
• Almunajem Foods Co
11. Market Outlook and Opportunities
• Emerging Technologies
• Future Market Trends
• Investment Opportunities
12. Appendix
• List of Abbreviations
• Sources and References
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1.3 PRIMARY RESEARCH
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