1 INTRODUCTION

1.1 MARKET DEFINITION

1.2 MARKET SEGMENTATION

1.3 RESEARCH TIMELINES

1.4 ASSUMPTIONS

1.5 LIMITATIONS
2 RESEARCH METHODOLOGY

2.1 DATA MINING

2.2 SECONDARY RESEARCH

2.3 PRIMARY RESEARCH

2.4 SUBJECT MATTER EXPERT ADVICE

2.5 QUALITY CHECK

2.6 FINAL REVIEW

2.7 DATA TRIANGULATION

2.8 BOTTOM-UP APPROACH

2.9 TOP-DOWN APPROACH

2.10 RESEARCH FLOW

2.11 DATA SOURCES
3 EXECUTIVE SUMMARY

3.1 U.S AND AUSTRALIA A2P SMS AND MMS MARKET OVERVIEW

3.2 U.S AND AUSTRALIA A2P SMS AND MMS MARKET VALUE (USD MILLION) ESTIMATES AND FORECAST, 2022-2031

3.3 U.S AND AUSTRALIA A2P SMS AND MMS MARKET ECOLOGY MAPPING

3.4 COMPETITIVE ANALYSIS: FUNNEL DIAGRAM

3.5 U.S AND AUSTRALIA A2P SMS AND MMS MARKET ATTRACTIVENESS ANALYSIS, BY REGION

3.6 U.S AND AUSTRALIA A2P SMS AND MMS MARKET ATTRACTIVENESS ANALYSIS

3.7 U.S AND AUSTRALIA A2P SMS AND MMS MARKET ATTRACTIVENESS ANALYSIS

3.8 U.S AND AUSTRALIA A2P SMS AND MMS MARKET ATTRACTIVENESS ANALYSIS

3.9 U.S AND AUSTRALIA A2P SMS AND MMS MARKET ATTRACTIVENESS ANALYSIS

3.10 U.S AND AUSTRALIA A2P SMS AND MMS MARKET ATTRACTIVENESS ANALYSIS

3.11 U.S AND AUSTRALIA A2P SMS AND MMS MARKET ABSOLUTE MARKET OPPORTUNITY

3.12 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY TYPE (USD MILLION)

3.13 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY SERVICE (USD MILLION)

3.14 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY DEPLOYMENT (USD MILLION)

3.15 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY TRAFFIC (USD MILLION)

3.16 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY END-USER (USD MILLION)

3.17 FUTURE MARKET OPPORTUNITIES
4 MARKET OUTLOOK

4.1 U.S AND AUSTRALIA A2P SMS AND MMS MARKET EVOLUTION

4.2 U.S AND AUSTRALIA A2P SMS AND MMS MARKET OUTLOOK

4.3 MARKET DRIVERS

4.3.1 GROWING USE OF A2P PUSHED CONTENT SERVICES IN CUSTOMER-FOCUSED INDUSTRIES

4.3.2 DEVELOPMENTS IN A2P MESSAGING MARKET SPACE

4.4 MARKET RESTRAINTS

4.4.1 INCREASING FRAUD AND SPAM RELATED INCIDENTS

4.4.2 FRAGMENTED MARKET LANDSCAPE
4.5 MARKET TRENDS

4.5.1 GROWTH OF RICH COMMUNICATION SERVICES (RCS)

4.5.2 INTEGRATION OF ARTIFICIAL INTELLIGENCE (AI) AND CHATBOTS
4.6 MARKET OPPORTUNITY

4.6.1 SMARTPHONES CHANGING CONSUMER BEHAVIOR

4.6.2 GROWTH IN MOBILE MARKETING ACTIVITIES
4.7 PORTER’S FIVE FORCES ANALYSIS

4.7.1 THREAT OF NEW ENTRANTS

4.7.2 THREAT OF SUBSTITUTES

4.7.3 BARGAINING POWER OF SUPPLIERS

4.7.4 BARGAINING POWER OF BUYERS

4.7.5 INTENSITY OF COMPETITIVE RIVALRY
4.8 VALUE CHAIN ANALYSIS
4.9 PRICING ANALYSIS
4.10 REGULATIONS
4.11 PRODUCT LIFELINE
4.12 MACROECONOMIC ANALYSIS
5 MARKET, BY TYPE

5.1 OVERVIEW

5.2 U.S AND AUSTRALIA A2P SMS AND MMS MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY TYPE

5.1 A2P SMS

5.2 A2P MMS
6 MARKET, BY SERVICE

6.1 OVERVIEW

6.2 U.S AND AUSTRALIA A2P SMS AND MMS MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY SERVICE

6.3 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SERVICES

6.4 AUTHENTICATION SERVICES

6.5 PUSHED CONTENT SERVICES

6.6 PROMOTIONAL CAMPAIGNS

6.7 INTERACTIVE SERVICE

6.8 OTHERS
7 MARKET, BY DEPLOYMENT

7.1 OVERVIEW

7.2 U.S AND AUSTRALIA A2P SMS AND MMS MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY DEPLOYMENT

7.3 CLOUD

7.4 ON-PREMISE
8 MARKET, BY TRAFFIC

8.1 OVERVIEW

8.2 U.S AND AUSTRALIA A2P SMS AND MMS MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY TRAFFIC

8.3 NATIONAL

8.4 CROSS BORDER
9 MARKET, BY END USERS

9.1 OVERVIEW

9.2 U.S AND AUSTRALIA A2P SMS AND MMS MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY END USERS

9.3 BFSI

9.4 RETAIL AND ECOMMERCE

9.5 TRAVEL AND TRANSPORT

9.6 HEALTHCARE AND HOSPITALITY

9.7 ENTERTAINMENT (GAMING) AND MEDIA

9.8 OTHERS
10 MARKET, BY GEOGRAPHY

10.1 OVERVIEW

10.1.1 U.S.

10.1.2 AUSTRALIA
11 COMPETITIVE LANDSCAPE

11.1 OVERVIEW

11.3 COMPANY REGIONAL FOOTPRINT

11.4 COMPANY INDUSTRY FOOTPRINT

11.5 ACE MATRIX

11.5.1 ACTIVE

11.5.2 CUTTING EDGE

11.5.3 EMERGING

11.5.4 INNOVATORS
12 COMPANY PROFILE
12.1 SAP SE

12.1.1 COMPANY OVERVIEW

12.1.2 COMPANY INSIGHTS

12.1.3 COMPANY BREAKDOWN

12.1.4 PRODUCT BENCHMARKING

12.1.5 WINNING IMPERATIVES

12.1.6 CURRENT FOCUS & STRATEGIES

12.1.7 THREAT FROM COMPETITION

12.1.8 SWOT ANALYSIS
12.2 TWILIO INC

12.2.1 COMPANY OVERVIEW

12.2.2 COMPANY INSIGHTS

12.2.3 SEGMENT BREAKDOWN

12.2.4 PRODUCT BENCHMARKING

12.2.5 WINNING IMPERATIVES

12.2.6 CURRENT FOCUS & STRATEGIES

12.2.7 THREAT FROM COMPETITION

12.2.8 SWOT ANALYSIS
12.3 SINCH

12.3.1 COMPANY OVERVIEW

12.3.2 COMPANY INSIGHTS

12.3.3 SEGMENT BREAKDOWN

12.3.4 PRODUCT BENCHMARKING

12.3.5 KEY DEVELOPMENTS

12.3.6 WINNING IMPERATIVES

12.3.7 CURRENT FOCUS & STRATEGIES

12.3.8 THREAT FROM COMPETITION

12.3.9 SWOT ANALYSIS
12.4 TATA COMMUNICATIONS

12.4.1 COMPANY OVERVIEW

12.4.2 COMPANY INSIGHTS

12.4.3 SEGMENT BREAKDOWN

12.4.4 PRODUCT BENCHMARKING
12.5 VONAGE HOLDINGS CORP.

12.5.1 COMPANY OVERVIEW

12.5.2 COMPANY INSIGHTS

12.5.3 PRODUCT BENCHMARKING
12.6 AMD TELECOM SA

12.6.1 COMPANY OVERVIEW

12.6.2 COMPANY INSIGHTS

12.6.3 PRODUCT BENCHMARKING
12.7 INFOBIP PLT.

12.7.1 COMPANY OVERVIEW

12.7.2 COMPANY INSIGHTS

12.7.3 PRODUCT BENCHMARKING

12.7.4 KEY DEVELOPMENTS
12.8 PLIVO INC

12.8.1 COMPANY OVERVIEW

12.8.2 COMPANY INSIGHTS

12.8.3 PRODUCT BENCHMARKING
12.9 SOPRANO DESIGN PTY LTD

12.9.1 COMPANY OVERVIEW

12.9.2 COMPANY INSIGHTS

12.9.3 PRODUCT BENCHMARKING
12.10 TYNTEC

12.10.1 COMPANY OVERVIEW

12.10.2 COMPANY INSIGHTS

12.10.3 PRODUCT BENCHMARKING
LIST OF TABLES

TABLE 1 PROJECTED REAL GDP GROWTH (ANNUAL PERCENTAGE CHANGE) OF KEY COUNTRIES

TABLE 2 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY TYPE, 2022-2031 (USD MILLION)

TABLE 3 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY SERVICE, 2022-2031 (USD MILLION)

TABLE 4 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY DEPLOYMENT, 2022-2031 (USD MILLION)

TABLE 5 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY TRAFFIC, 2022-2031 (USD MILLION)

TABLE 6 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY END USERS, 2022-2031 (USD MILLION)

TABLE 7 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY GEOGRAPHY, 2022-2031 (USD MILLION)

TABLE 8 U.S. A2P SMS & MMS MARKET, BY TYPE, 2022-2031 (USD MILLION)

TABLE 9 U.S. A2P SMS & MMS MARKET, BY SERVICE, 2022-2031 (USD MILLION)

TABLE 10 U.S. A2P SMS & MMS MARKET, BY DEPLOYMENT, 2022-2031 (USD MILLION)

TABLE 11 U.S. A2P SMS & MMS MARKET, BY TRAFFIC, 2022-2031 (USD MILLION)

TABLE 12 U.S. A2P SMS & MMS MARKET, BY END USER, 2022-2031 (USD MILLION)

TABLE 13 AUSTRALIA A2P SMS & MMS MARKET, BY TYPE, 2022-2031 (USD MILLION)

TABLE 14 AUSTRALIA A2P SMS & MMS MARKET, BY SERVICE, 2022-2031 (USD MILLION)

TABLE 15 AUSTRALIA A2P SMS & MMS MARKET, BY DEPLOYMENT, 2022-2031 (USD MILLION)

TABLE 16 AUSTRALIA A2P SMS & MMS MARKET, BY TRAFFIC, 2022-2031 (USD MILLION)

TABLE 17 AUSTRALIA A2P SMS & MMS MARKET, BY END USERS, 2022-2031 (USD MILLION)

TABLE 18 COMPANY REGIONAL FOOTPRINT

TABLE 19 COMPANY INDUSTRY FOOTPRINT

TABLE 20 SAP SE: PRODUCT BENCHMARKING

TABLE 21 SAP SE: WINNING IMPERATIVES

TABLE 22 TWILIO INC: PRODUCT BENCHMARKING

TABLE 23 TWILIO INC: WINNING IMPERATIVES

TABLE 24 SINCH: PRODUCT BENCHMARKING

TABLE 25 SINCH: WINNING IMPERATIVES

TABLE 26 TATA COMMUNICATIONS: PRODUCT BENCHMARKING

TABLE 27 VONAGE HOLDINGS CORP.: PRODUCT BENCHMARKING

TABLE 28 AMD TELECOM SA: PRODUCT BENCHMARKING

TABLE 29 INFOBIP PLT.: PRODUCT BENCHMARKING

TABLE 30 INFOBIP INC.: KEY DEVELOPMENTS

TABLE 31 PLIVO INC.: PRODUCT BENCHMARKING

TABLE 32 SOPRANO DESIGN PTY LTD: PRODUCT BENCHMARKING

TABLE 33 TYNTEC: PRODUCT BENCHMARKING
LIST OF FIGURES

FIGURE 1 U.S AND AUSTRALIA A2P SMS AND MMS MARKET SEGMENTATION

FIGURE 2 RESEARCH TIMELINES

FIGURE 3 DATA TRIANGULATION

FIGURE 4 MARKET RESEARCH FLOW

FIGURE 5 DATA SOURCES

FIGURE 6 MARKET SUMMARY

FIGURE 7 U.S AND AUSTRALIA A2P SMS AND MMS MARKET VALUE (USD MILLION) ESTIMATES AND FORECAST, 2022-2031

FIGURE 8 COMPETITIVE ANALYSIS: FUNNEL DIAGRAM

FIGURE 9 U.S AND AUSTRALIA A2P SMS AND MMS MARKET ATTRACTIVENESS ANALYSIS, BY REGION

FIGURE 10 U.S AND AUSTRALIA A2P SMS AND MMS MARKET ATTRACTIVENESS ANALYSIS BY TYPE

FIGURE 11 U.S AND AUSTRALIA A2P SMS AND MMS MARKET ATTRACTIVENESS ANALYSIS BY SERVICE

FIGURE 12 U.S AND AUSTRALIA A2P SMS AND MMS MARKET ATTRACTIVENESS ANALYSIS BY DEPLOYMENT

FIGURE 13 U.S AND AUSTRALIA A2P SMS AND MMS MARKET ATTRACTIVENESS ANALYSIS BY TRAFFIC

FIGURE 14 U.S AND AUSTRALIA A2P SMS AND MMS MARKET ATTRACTIVENESS ANALYSIS BY END-USERS

FIGURE 15 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY TYPE (USD MILLION)

FIGURE 16 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY SERVICE (USD MILLION)

FIGURE 17 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY DEPLOYMENT (USD MILLION)

FIGURE 18 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY TRAFFIC (USD MILLION)

FIGURE 19 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY END-USE (USD MILLION)

FIGURE 20 FUTURE MARKET OPPORTUNITIES

FIGURE 21 U.S AND AUSTRALIA A2P SMS AND MMS MARKET OUTLOOK

FIGURE 22 MARKET DRIVERS_IMPACT ANALYSIS

FIGURE 23 RESTRAINTS_IMPACT ANALYSIS

FIGURE 24 KEY TRENDS

FIGURE 25 KEY OPPORTUNITY

FIGURE 26 PORTER’S FIVE FORCES ANALYSIS

FIGURE 27 PRODUCT LIFELINE: A2P SMS & MMS MARKET

FIGURE 28 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY TYPE, VALUE SHARES IN 2023

FIGURE 29 U.S AND AUSTRALIA A2P SMS AND MMS MARKET BASIS POINT SHARE (BPS) ANALYSIS, BY TYPE

FIGURE 30 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY SERVICE

FIGURE 31 U.S AND AUSTRALIA A2P SMS AND MMS MARKET BASIS POINT SHARE (BPS) ANALYSIS, BY SERVICE

FIGURE 32 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY DEPLOYMENT

FIGURE 33 U.S AND AUSTRALIA A2P SMS AND MMS MARKET BASIS POINT SHARE (BPS) ANALYSIS, BY DEPLOYMENT

FIGURE 34 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY TRAFFIC

FIGURE 35 U.S AND AUSTRALIA A2P SMS AND MMS MARKET BASIS POINT SHARE (BPS) ANALYSIS, BY TRAFFIC

FIGURE 36 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY END USERS

FIGURE 37 U.S AND AUSTRALIA A2P SMS AND MMS MARKET BASIS POINT SHARE (BPS) ANALYSIS, BY END USERS

FIGURE 38 U.S AND AUSTRALIA A2P SMS AND MMS MARKET, BY GEOGRAPHY, 2022-2031 (USD MILLION)

FIGURE 39 U.S. MARKET SNAPSHOT

FIGURE 40 AUSTRALIAMARKET SNAPSHOT

FIGURE 43 SAP SE: SEGMENT BREAKDOWN

FIGURE 44 SAP SE: SWOT ANALYSIS

FIGURE 45 TWILIO INC: COMPANY INSIGHT

FIGURE 46 TWILIO INC: SEGMENT BREAKDOWN

FIGURE 47 TWILIO INC: SWOT ANALYSIS

FIGURE 48 SINCH: COMPANY INSIGHT

FIGURE 49 SINCH: SEGMENT BREAKDOWN

FIGURE 50 SINCH: KEY DEVELOPMENTS

FIGURE 51 SINCH: SWOT ANALYSIS

FIGURE 52 TATA COMMUNICATIONS: COMPANY INSIGHT

FIGURE 53 TATA COMMUNICATIONS: SEGMENT BREAKDOWN

FIGURE 54 VONAGE HOLDINGS CORP.: COMPANY INSIGHT

FIGURE 55 AMD TELECOM SA: COMPANY INSIGHT

FIGURE 56 INFOBIP PLT.: COMPANY INSIGHT

FIGURE 57 PLIVO INC.: COMPANY INSIGHT

FIGURE 58 SOPRANO DESIGN PTY LTD: COMPANY INSIGHT

FIGURE 59 TYNTEC.: COMPANY INSIGHT

The research starts with the extensive procurement process of data/information and statistics from company annual reports, government websites, statistics agencies, and paid databases. This information creates a base for the study. The information also helps to define the scope and to narrow down the area for study for the market. This raw information is processed and analyzed to extract crisp data points which currently affect or are likely to affect the industry during the forecast period. After analyzing the information, a proprietary statistical tool is used for market estimation and forecast, which generates the quantitative figures of the market/sub-segments in the current scenario as well as for the forecast period. 

After estimating the markets and estimates, the numbers are verified with industry participants and key opinion leaders. The wide network of industry participants add value to the research and verify the numbers and estimates provided in the study. At the last stage of the research process, a final report is prepared, which is then published on different websites as well as distributed through various channels. The below figure contains the different stages of the research process to produce the report.

1.1 DATA MINING
Data mining is an extensive part of our research process. It involves the procurement of market data and related information from different verified and credible sources. This step helps to obtain raw information about the industry and their Drivetrain, the monetary process for different end uses, the pool of market participants, and the nature of the industry and scope of the study. The data mining stage comprises both primary and secondary sources of information.
1.2 SECONDARY RESEARCH
In the secondary research process, various sources are used to identify and gather industry trends and information for the research process. We at TRI have access to some of the most diversified and extensive paid databases, which give us the most accurate data/information on markets Customers, and pricing. Mentioned below is a detailed list of sources that have been used for this study. Please note that this list is not limited to the names as mentioned; we also access other data sources depending on the need.
1.3 PRIMARY RESEARCH
In the primary research process, in-depth primary interviews are conducted with the CXOs to understand the market share, customer base, pricing strategies, channel partners, and other necessary information. Besides, in-depth primary interviews are conducted with the CXOs of vendors, channel partners, and others to validate the supply-side information. In addition, various key industry participants from both the supply and demand side are interviewed to obtain qualitative and quantitative information on the market. In-depth interviews with key primary respondents, including industry professionals, subject matter experts (Corporates), industry consultants, and C-Component executives of major companies, are conducted to obtain critical qualitative and quantitative information pertaining to the market, as well as to assess the prospects for market growth during the forecast period. Detailed information on these primary respondents is mentioned below. 
1.4 FORCASTING TECHNIQUES
We at Markstats Research Insights Private Limited follow an extensive process for arriving at market estimations, which involves the use of multiple forecasting techniques as mentioned below.